Let's Talk Response Time

Let's talk #ResponseTime shall we?

Your connection with your customer as a business (product or service) starts when your customer hears about your product or service and this could be via word of mouth, an email, an sms, a billboard, sponsored Instagram post, etc. The point of your advertising is you expect your prospective customers to contact you and buy from you which is primarily why there is typically a call to action in all advertisements.

If you are expecting patronage, then how quickly you respond to a sales enquiry is very important and please do not take it for granted. It is as important as being available to resolve a customer's complaint.

Share active contact details as much as possible (there may be issues along the way but try to resolve them quickly), be there like you say you would, have an average time it takes to;

1) Pick calls (at 1st, 2nd or 3rd ring?)

2) Respond to emails (5 minutes, 30 minutes, 3 hours - have an auto response communicating timeline and meet it),

3) Respond to social media or instant messages

Some enquiries may require more time to resolve but the general idea is acknowledge the enquiry, give timeline to resolve and close the loop/sale!

Have a good one!

#customerexperience #business #responsetime

Comments

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