Ever experienced shopping at a supermarket and half the items on the shelve have no price tags? Sometimes, these tags fall off or someone forgot to tag them and then you have to look 👀 for a shop attendant? Shop attendant then takes your item to the cashier to scan the barcode and God help you if you need to do this for half the items on your shopping list! 😂 Well, Prince Ebeano Supermarket (Lagos, Nigeria) has figured out a way for customers to self serve when faced with this challenge (sometimes the tags do fall off) and invested in technology. (see pictures). You find an item with no price tag? Good news is you no longer need a shop assistant. Simply locate the barcode scanners/readers at different sections of the supermarket and check yourself! Imagine how many minutes you save shopping! This is a good one Prince Ebeano Supermarket and I’m hoping that The Shoprite Group of Companies Nigeria and The SPAR Group Ltd Nigeria will make some technological improvements to enh

Knowing your customer acquisition drivers (why they chose you and not your competition) gives you strategic insight when designing and deploying marketing communication content and what you see in the image are researched customer acquisition drivers for a the Auto Dealership industry in Nigeria by Neetch Company . Customer acquisition drivers impact customer retention because after conversion, if the experience your customers have post buying, using or sharing your product or service does not align with the expectations leading to conversion (reasons for choosing you), it is highly likely that your customers will churn. Your customer churning negatively influences your brand integrity and for an auto dealership trust me, don't underestimate the power of word of mouth (WOM) as a channel of product/service awareness! This and a whole lot more I will be sharing with the entire team at one of Nigeria's leading Auto Dealerships tomorrow. Ready for it! hashtag # training hasht

Is this familiar? My post on customer engagement earlier today highlighted gathering customer data (email address and telephone number) as tip number one to engaging your customer in line with building an emotional connection. What do you think is the reason why and what do you do when your customer refuses to share their contact details?  Thoughts?

Customer Engagement is a business communication connection between a customer and a business i.e. product/service provider (source- Wikipedia). It is also a means by which businesses can build an emotional relationship with customers which leads to customer loyalty and advocacy. I stumbled on this email banner (swipe left to see original image) and felt immediately that  Meadow Hall School  has demonstrated their interest in the performance of pupils/students attending the school both in and out of the school premises and that is GREAT! With a caption like ‘5 Tips To Get Your Children Organized & Focused In School”, Meadow Hall School has demonstrated true customer understanding and it resonates with me as a parent + I form a perception about the school. So down to the how, how do you build this kind of engagement with your customers? Here are a few tips to help and there are generic steps  1)      Get your customers’ contact details. You cannot engage

In my opinion, this is one of the ways to NOT advertise your product or service.  Yes it’s an innovative solution  @gokadang but it’s communicated more like a business pitch than value to customer from a customer’s perspective and I will explain why. Off the top of my head, if market Research was done prior to the design of this product, I will expect the below value highlighted (using myself as a customer because yes, I still ride on motorcycles in my neighbor only) 😉 1) You will definitely beat traffic and faster movement means you can  #fuelyourhustle but how does message communicate your guarantee of safety knowing how reckless some of these riders can be? 2) Is this service insured so that if I ride with  @gokadang  and there’s an accident I am somewhat taken care of? 3) How trained are the drivers? What’s the selection process like?  4) Does riding on this motorcycles comply with government regulations on motorcycle usage in Lagos? Are the motorcycles the right spec? If custom

Love it when brands tell their stories from a customer's/value proposition perspective. Understanding what is important to your customer and drafting your marketing communication in line not only attracts customers to you, it also forces you to look inwards at your operations so that when new customers come to you, their expectations match the actual experience. Zenith Bank Plc I hope your business processes align **wink**