How Not To Advertise Your Business

In my opinion, this is one of the ways to NOT advertise your product or service.
Yes it’s an innovative solution @gokadangbut it’s communicated more like a business pitch than value to customer from a customer’s perspective and I will explain why.

Off the top of my head, if market Research was done prior to the design of this product, I will expect the below value highlighted (using myself as a customer because yes, I still ride on motorcycles in my neighbor only) 😉
1) You will definitely beat traffic and faster movement means you can #fuelyourhustlebut how does message communicate your guarantee of safety knowing how reckless some of these riders can be?
2) Is this service insured so that if I ride with @gokadang and there’s an accident I am somewhat taken care of?
3) How trained are the drivers? What’s the selection process like?
4) Does riding on this motorcycles comply with government regulations on motorcycle usage in Lagos? Are the motorcycles the right spec?

If customer understanding was factored into the design of this product (I believe it was) then show us how that translates into the experience we should expect end to end so we look forward to it and you get customers not just using your service but telling others about it as well! It’s great to capture data but let it translate to value that makes me look forward to an experience with @gokadang
@gokadang keep innovating!!! #keepitsimple - think along the lines of the principles of #servicedesign#experiencedesign ie Valuable, Enjoyable and Useful
Anyone experienced @gokadang? Feel free to share your experience
#2cents #servicedesign #talktodeBBie@talktodebbieng #customerexperience#valueproposition #cxrevolutionng

Comments

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