Knowing your customer acquisition drivers (why they chose you and not your competition) gives you strategic insight when designing and deploying marketing communication content and what you see in the image are researched customer acquisition drivers for a the Auto Dealership industry in Nigeria by Neetch Company . Customer acquisition drivers impact customer retention because after conversion, if the experience your customers have post buying, using or sharing your product or service does not align with the expectations leading to conversion (reasons for choosing you), it is highly likely that your customers will churn. Your customer churning negatively influences your brand integrity and for an auto dealership trust me, don't underestimate the power of word of mouth (WOM) as a channel of product/service awareness! This and a whole lot more I will be sharing with the entire team at one of Nigeria's leading Auto Dealerships tomorrow. Ready for it! hashtag # training hasht
Dear Debbie, Thank you for this initiative. You know I have been looking for an opportunity to vent about my last experience at Eko Hospital, Ikeja. I woke up one morning to meet an early appointment, got their before 8am but left at about 12.30pm without seeing the Consultant. What a waste of time. I wonder how many patients have lost their lives out of this level of carelessness on their part. I rate them 0/5
ReplyDeleteHey Big Ben! Thanks for speaking with me. This sure reads like an unfortunately patient experience. Can you please share this in more detail by providing the information above?
DeleteThat was fast Debbie. Good to know that someone is listening. Please where would you have me share my experience in detail? on share your experience
DeleteAt the top of this page, you will see a questionnaire. Please fill that and do let me know if you have any further challenges accessing it. Thanks for stopping by!
DeleteI used Hygeia twice in the last week for the first time. And I can tell you for free that the experience was horrible. Before drugs are dispensed to a patient, the hospital would have to call Hygeia for the go ahead to dispense. What makes it worse was that on one of the occassions, their call centre did not pick the call and I ended up not take the drug I needed until the following day. I was also amazed that one of the drugs prescribed by the doctor was struck off the list at the dispensary because Hygeia would not pay for vitamin C for children. I think it's a shame.
ReplyDeleteI am pleased with the level of ownership Hygeia has shown since I logged my complaint on talk to deBBie blog. I have been called twice, one of calls was from the Head, Customer Experience and he explained in great detail what went wrong and what is being done to avoid any reoccurrence. I must say I'm impressed. Well done!!!!
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