I am always excited when I see brands roll out practicable loyalty program especially programs that designed to visible add value to the customer, easy for the customer to use and ultimately, the customer enjoys using it!
Got this in my email confession I am yet to pick up my debit card and this is just the booster I need especially as it is a promotion that runs throughout the holidays! Clear benefit of getting a loyalty program and timing right!
Question is, if I use my card for the period of the promotion, how likely am I continue transacting with my Zenith debit card or keep the account running? Is 2 months enough time to get me hooked on the card/bank?
Let's wait and see!!!
Way to go!!! ZENITH BANK NIGERIA PLC You set the pace on this one!
customerexperience design banking customerservice holidays
Knowing your customer acquisition drivers (why they chose you and not your competition) gives you strategic insight when designing and deploying marketing communication content and what you see in the image are researched customer acquisition drivers for a the Auto Dealership industry in Nigeria by Neetch Company . Customer acquisition drivers impact customer retention because after conversion, if the experience your customers have post buying, using or sharing your product or service does not align with the expectations leading to conversion (reasons for choosing you), it is highly likely that your customers will churn. Your customer churning negatively influences your brand integrity and for an auto dealership trust me, don't underestimate the power of word of mouth (WOM) as a channel of product/service awareness! This and a whole lot more I will be sharing with the entire team at one of Nigeria's leading Auto Dealerships tomorrow. Ready for it! hashtag # training hasht
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