Ever experienced shopping at a supermarket and half the items on the shelve have no price tags? Sometimes, these tags fall off or someone forgot to tag them and then you have to look 👀 for a shop attendant? Shop attendant then takes your item to the cashier to scan the barcode and God help you if you need to do this for half the items on your shopping list! 😂 Well, Prince Ebeano Supermarket (Lagos, Nigeria) has figured out a way for customers to self serve when faced with this challenge (sometimes the tags do fall off) and invested in technology. (see pictures). You find an item with no price tag? Good news is you no longer need a shop assistant. Simply locate the barcode scanners/readers at different sections of the supermarket and check yourself! Imagine how many minutes you save shopping! This is a good one Prince Ebeano Supermarket and I’m hoping that The Shoprite Group of Companies Nigeria and The SPAR Group Ltd Nigeria will make some technological improvements to enh...

Knowing your customer acquisition drivers (why they chose you and not your competition) gives you strategic insight when designing and deploying marketing communication content and what you see in the image are researched customer acquisition drivers for a the Auto Dealership industry in Nigeria by Neetch Company . Customer acquisition drivers impact customer retention because after conversion, if the experience your customers have post buying, using or sharing your product or service does not align with the expectations leading to conversion (reasons for choosing you), it is highly likely that your customers will churn. Your customer churning negatively influences your brand integrity and for an auto dealership trust me, don't underestimate the power of word of mouth (WOM) as a channel of product/service awareness! This and a whole lot more I will be sharing with the entire team at one of Nigeria's leading Auto Dealerships tomorrow. Ready for it! hashtag # training hasht...